Take Your Vision to the Next Level: A Board


There are countless sources across the internet discussing ways to connect your mind, body, and soul. This connection is not news, and if you’re paying close enough attention, you might have aligned some or all of these areas in your personal life.

But there’s a major area of life that’s normally left out of this picture. We spend the most hours there, it causes the majority of our stress, and it’s normally not connected to understanding our mind, body, and spirit.

It’s our jobs, and it deserves the same alignment (if not more so) than our personal lives.

A tool typically used in this alignment ub personal lives is a vision board. While it may seem whimsical, a vision board has a long list of benefits to tout, and there would be a similar list of benefits for your business too.

What is a vision board?

The simplest way to explain the reason for a vision board is to put the controversial law of attraction to good use. We know that visualizations work, like with this 1998 study that found volleyball players who used mental imagery performed significantly better than those who did not. Mental imagery even works for Olympians.

Vision boards apply the understanding of mental imagery and mix in the use of creating a physical representation of these images. If you need an example, Pinterest is full of vision boards.

it could be used as a visual business plan

In The Complete Idiot’s Guide to Vision Boards, Marica Layton Turner says, “The purpose of a vision board is really to get you to focus on what it is you’re striving for. In a way, it could be used as a visual business plan.”

Show and tell

One of the greatest uses of a vision board for business is a tool to connect with your employees. A 2012 Gallup Poll revealed that only 41 percent of employees agreed that they know what their company stands for.

Reverse this trend in your company by showing and not just telling your employees what your company is in business for and what makes your company different from competitors, with a vision board.

Small business expert Susan Solovic writes, “with a standard business plan it can be difficult to convey the emotional power that will be required to maintain enthusiasm and focus.”

The key to your company vision alignment is through communication. Make the vision stick using different methods, including a vision board for your visual-spatial learners.

You employ visual-spatial learners, act like it.

I can’t picture it

Creating a vision board is an easy way to appeal to your folks who have different learning styles. These are members of your team who may not fully grasp your company vision in written word in your handbook or in an email and prefer a visual style to their learning. Without a visual aspect to your business plan, they may not understand the idea, need a different perspective, or even use the phrase “I can’t picture it”.


The various methods of learning. Image sourced from learning-styles-online.com

Appealing to visual learners will broaden the understanding of your company vision to more folks and provide a clear look at your goals and objectives.

Crowdsource your vision

Gathering your company stakeholders, big and small, to put together a vision board would increase employee engagement, which makes everyone happier.

We all know that teamwork makes the dream work and when your employees help decide the direction your company is taking, they’ll buy-in deeper.

While a vision is usually brought to light from a visionary at your company, you could easily crowdsource this vision from the experiences, dreams, and goals of your staff with a vision board.

What matters most

There’s a lot of ways to write a vision statement, get employees excited about your vision, and how to make a vision board but we’ll spare you the poster board, scotch tape, and scissor details of construction.

The most important aspect of a vision board isn’t how it’s made but what questions it answers.

What kind of office do you envision your company being in, if any office at all? What kind of clients are you looking to attract? Does your company have a mood, and if so, is it professional or playful? What other words or feelings can you use to describe your company?

There’s a long list of questions to be answered when building a business, more some obvious than others. These kinds of questions, though, require a deep look at your current business and decide where you want to take it in the future.

Making a vision board can help align the mind, body, and soul – of your business. If you show your staff your vision, include them in the process, appeal to a wider footprint of learning styles, and include some of the most difficult questions to answer with words, your company’s vision board will move your company from vision to reality.