Chicago is the new Gotham City

It shouldn’t come as a surprise that Chicago’s downtown served as the backdrop for many scenes from the latest Batman movie. Several Chicago affiliations have taken up the use of the Gotham typeface. It’s used as the main font for all 2016 Summer Olympic bid collateral…
…as the signature typeface for Chicago-resident Barack Obama’s Presidential Campaign…


…and for arguably Chicago’s most aspiring affiliate for strength, hope, and change, our very own bits of corporate identity.


Chicago has become the new Gotham City.