Big in Japan

Who knew? This ad is everywhere in Japan. Here, it’s featured on a vending machine. What is Boss? It’s a canned coffee. Is it good? It’s alright. What is Tom doing in this ad? I’m not sure. Is he tired? Looks like it. The hardest thing to comprehend here is that in the larger branded billboard ads, it’s Tom sitting atop a giant rainbow, not unlike the one used on the middle can. I’m stumped. But hey, apparently he’s big in Japan.