Wall St. Journal – keeping me in the content

I read the paper version of Journal every day. I like the fact that a real newspaper has no clicks. My screen attention span doesn’t allow me to sit still long enough to read an article (like the one I write about below). Finally, it doesn’t have this (oops, not news. yes, it is news. Wait. ) … let me know about it tomorrow, please.

What the online Journal has done for paper addicts like me though, is this:

It’s a nice way to let me re-create the experience of perusing a section of a real paper – without back-clicking to some hierarchy page and springboarding into another article. Nothing spectacular, but it saves me a bunch of clicks. Its also a sharp contrast to the new york times article detail page, where I’m left guessing where exactly it is I came from.