A candid approach to product (read: anything) design

A new client of ours linked us to this candid thought-stream from designer Michael Bierut on how he ‘really’ approaches a new project and the exploration process he goes through with his client. I picture him sitting in a bathroom with some pills and a .45 while writing this, because he seems to feel as though he’s sinning by being so lo-fi. I think it’s an incredibly honest and insightful piece of writing, and a good check on reality for all of us painting pictures for our clients on how the next few months of their lives will look like.