Just sharing another example of how an elegant and beautiful design can elevate a product above its competitors. When you use something that feels well designed and aesthetically appeals to you, it creates an emotional connection between you, the product, and the designer/company behind it. Places like Apple, obviously, excel at this sort of thing and clearly benefit from the style tribes whose philosophy and lifestyle revolve around their products. It shows that it isn’t necessarily just the bullet point features of a product or an idea that draw people in, but instead it can be how the effort behind the product is perceived and respected.
July 14, 2010